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Spectrum: Full Visual Rebrand & Frontend Rebuild

Led the complete visual rebrand and frontend rebuild of a blockchain infrastructure company — running a parallel V2 design system alongside the live V1 site with zero downtime.

Key Deliverables

  • Architected a co-located dual design system within a single Next.js 16 codebase — V1 and V2 components fully isolated with strict import boundaries, enabling parallel development and continuous deployment.
  • Built a password-protected preview environment with cookie-based auth, signed tokens, open-redirect prevention, and full SEO isolation (noindex/nofollow + robots.txt disallow).
  • Created a 304-line design token system using Tailwind CSS v4's @theme inline and @utility directives, covering colour semantics, composite typography classes, and graduated shadow/radius scales.
  • Rebuilt the homepage from scratch with 12 sections, including animated network cards with conic-gradient rotating borders, staggered via hash-based animation delays at 60fps.
  • Migrated the project from Next.js 15 to 16, rewriting middleware to proxy.ts, adopting Turbopack, and converting route parameters to async.
  • Designed a 4-phase zero-downtime cutover strategy: token merge → component promotion → page migration → V1 cleanup.